The If brand reached the Baltic insurance market in 2002. If offers insurance solutions for private as well as corporate clients. Today, If has over 310,000 clients in the Baltic States.
If is represented in the Baltic States the following way: In Estonia If P&C Insurance AS with 29% market share; If P&C Insurance AS Latvijas filiāle in Latvia with 9% market share and "If P&C Insurance AS" filialas in Lithuania with a 10% market share.
Since 2006 If has also been operating on the Russian insurance market. In 2008, If bought the Russian insurance company, SOAO Region. In Russia, If generally offers insurance solutions for private clients, but mostly If offers vehicle insurance.